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The business resource for female entrepreneurs in the business of aging. My goal is to support women who want to make a difference working with older adults.

Get Social In September When it comes to Social Media Marketing and Strategy I like to have a plan. By working with a calendar I have a framework for my in person and online presence. The calendar enables me to identify events at a glance and keep an eye on potential opportunities. Maximize Your Speaking Engagements Earlier this summer I booked a speaking engagement. Then a few weeks later it was rescheduled until September. Recently I received an email from the event organizer asking me for a brief summary of my talk. By having the calendar handy I was able to highlight the topic of ...

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SEO Tips from Chloe Spencer, SEO and Social Media Consultant When I DVR shows it's done with good intentions. However, often the shows go unwatched. Until today when I watched Your Business with JJ Ramberg. While working and listening I heard Chloe Spencer give concise and practical advice. Coupled with resources here's a recap of the segment. By the way, SEO means Search Engine Optimization (how to get people to your website). First Chloe started with common errors she comes across. Top Three SEO Mistakes Using your gut to choose keywords instead of using tools. Stuffing ...

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World Emoji Day While scrolling through Twitter catching up on the latest news #WorldEmojiDay was trending. When I saw that in my news feed I knew I had to write this post and ask. Did you celebrate World Emoji Day with your clients? Whether you work as a service provider or develop programs for older adults communication is the key to successful relationships with your clients and network. By leveraging events that capture the attention of the public you add your offerings part to the conversation. For example, Apple used the day to preview their new emojis coming out later this ...

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