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The business resource for female entrepreneurs in the business of aging. My goal is to support women who want to make a difference working with older adults.

Top SEO Tips via @ChloeSpencer

SEO Tips from Chloe Spencer, SEO and Social Media Consultant

When I DVR shows it’s done with good intentions. However, often the shows go unwatched. Until today when I watched Your Business with JJ Ramberg. While working and listening I heard Chloe Spencer give concise and practical advice. Coupled with resources here’s a recap of the segment. By the way, SEO means Search Engine Optimization (how to get people to your website).

First Chloe started with common errors she comes across.

Top Three SEO Mistakes

  1. Using your gut to choose keywords instead of using tools.
  2. Stuffing keywords repetitively.
  3. Don’t buy links it’s not quantity. Quality does count!

Next, she offered tools the first two are FREE!

Top Three SEO Tools

  1. AnswerThePublic.com
  2. Soovle.com
  3. Moz.com

Then she gave three actionable tips

Chloe’s Three Tips

  1. S – Develop a strategy
  2. E – Position yourself as an expert
  3. O – On page (title tags, keyword placement, and page speed).

My Take Away

In the first place, much of my work and possibly yours is educating people on what we do! In spite of the prediction of a Silver Tsunami few people think about aging. For this reason, SEO is critical for our businesses. While people may Google for accountants and plumbers few search for Aging Life Care Experts, gerontologist or Senior Living Advisors. If you are thinking about investing in professional services Chloe said it ranges between a few thousand to $25,000 a month.

Important Link

ChloeSpencer.com

The Segment