Social Media and Professionals in the Aging Industry
Twitter – Social Media and You
In 2008 I got social and joined something called Twitter. While I didn’t quite get Twitter I thought it might be a way to share my message about aging. Now eight years later I know this platform has been instrumental in changing my life. As well as the lives of others.
Which is the Right Platform?
Whether you select Twitter, Facebook or Instagram identify and select a platform to your audience is on. Since my goal was to reach aging influencers I selected Twitter. By the way, Twitter is also known as America’s water cooler. When using Twitter I’m able to easily follow breaking news, find resources for a deeper dive, and share my own perspective. Some of my regular searches are #aging #olderadults #medicare and #socialsecurity. While I ask the question which is the right platform? Ultimately, the correct answer is the one your audience is on.
Finding the Right Platform
Even though I regularly attend aging industry and social media conferences Social Meowdia seems to nail each platform except for Snapchat! When using Snapchat, think quick watch my snaps now before they disappear.
Next, you want to understand who is using what platform. Since working with older adults often involves their extended family the right social media extends your outreach work. In conclusion, if you’re in the aging industry or public health sector social media you want to use social media.
At the present time, I am the Director of Program Innovation at Advocates For Aging. When you think of older adults do you see America’s largest resource? With this in mind, I combined my background in business with a desire to influence aging in America. For this reason, I was the first Gerontologist to speak at South by Southwest. Additionally, it’s why I wrote Freewheeling After Sixty. Freewheeling the first book to empower older adults about their transportation choices.